Promoting your creative space
Promoting your creative space creates a sense of pride and achievement for artists; provides valuable information for your funders and supporters; and helps attract more people to your space. This page includes some ways you can spread the word and will be developed further. Please email Iona if you have ideas about what you would like to see on this page.
Arts Access Aotearoa
We can help you promote your creative space. We write news stories and post these on the website and, sometimes, on The Big Idea, Creative New Zealand, Ministry for Culture and Heritage, and Scoop websites. We also promote these stories on Facebook and Twitter. We can help you reach a larger audience. Please email Iona with your newsworthy stories.
The Big Idea
This online community for New Zealand arts and artists features art news, arts jobs, and other work and income opportunities. You can create your own profile and upload content about what you do and the artists you work with.
Scoop
A New Zealand independent news publication, Scoop says it is respected widely in political, business and academic circles, with a readership of high-value, professionals with a social and environmental conscience. Its policy on the publication of press release and associated material is simple. "If it's a press release issued in New Zealand, is legible, legal, sane, not hateful and not defamatory we will most probably publish it." Scoop is a great way to promote what you do to a wide readership. Send all news and press releases to be published to editor@scoop.co.nz.
Guidelines for creating an Artist Spotlight Video
This is a step-by-step guide to help you create your own short video. We suggest a video between 30 to 60 seconds that focuses on a single artist. This video will act as a testimony for the benefits of your creative space. Note that this is just a guide providing an easy format for those who might be unfamiliar with video production and editing. Feel free to use a format that suits you.
Artist Spotlight Guidelines (word 15.99 MB)
Artist Spotlight Guidelines (pdf 2.30 MB)
Making the most of your video
Now that you've created your video, how can you maximise its potential to connect with your audiences? Social media provides a space for you to share your content/work, and connect and enagage with your audiences, supporters, sponsors and clients. Much of the information in this document also applies to your stories, media releases, images, items and events. There are many social media platforms to choose from. It's up to you and your organisation's needs to engage with as many or as few as you can manage and will find useful.
