This programme was developed in response to feedback from the community arts sector that its artists needed to be acknowledged for their work and financially rewarded.
This programme helps us achieve two of our strategic goals:
- Facilitating opportunities for marginalised artists to promote their work and generate an income from it
- Building and maintaining strategic partnerships to make best use of Arts Access Aotearoa’s resources.
In June 2009, Arts Access Aotearoa hosted two capacity-building workshops at Toi PÅneke Wellington Arts Centre.
Using the web to market your arts
Vicki Allpress-Hill, arts e-marketing specialist and Manager Online Marketing, Web and CRM for THE EDGE® in Auckland, facilitated an engaging workshop on utilising the web effectively as a powerful promotional tool. Her dynamic and pragmatic session covered online tools that can increase your profile, build awareness and generate art sales. Vicki addressed barriers and offered practical ways to build your profile easily and cost-effectively.
Copyright and the creative industries
David McLaughlin is the Principal of McLaughlin Law, a law firm specialising in legal issues relating to the creative industries. David’s workshops cover aspects of intellectual property law that creative spaces, individual artists and their supporters need to be aware of.
Intellectual property and, in particular, copyright play vital roles in the art world. Among the topics covered in this workshop were copyright fundamentals (what it is and how it applies to an individual artist’s work); intellectual property issues when working with other artists; and some of the fundamental legal issues in the running and administration of creative and community art spaces.
Both Vicki and David ran workshops in partnership with Arts Access Aotearoa in February 2009. Feedback from creative spaces and artists in both Wellington and Auckland has been extremely positive and has resulted in the implementation of new strategies.
Vicki and David shared their knowledge with creative spaces and artists at workshops in Whangarei in August 2009.