Media and promotion
This page is for arts organisations and individuals who want to promote their work and the artists or communities they collaborate with. Effective media and promotion help you reach new audiences, celebrate creative achievements, and share stories that build understanding and inclusion.
If you have a resource or suggestion to add, please email our communications team if you have other suggestions, you would like added to this page. If you want to promote your accessible event, you can add it to Arts Access Aotearoa's Events page.
Media outlets
Scoop
Scoop is an independent New Zealand news platform widely read across the arts, political, business and education sectors. It publishes most press releases issued in Aotearoa, making it a great way to share your stories and news with a broad audience.
Email your press releases to editor@scoop.co.nz.
Association of Community Access Broadcasters
There are eleven community Access Radio stations from Southland through to Auckland. They’re making radio by, for and about the communities they serve. As the website for the Association of Community Access Broadcasters states, people are at the centre of the process and there is no editor. Access radio is a great vehicle for you to let the community know about what you’re doing and the great stories you have to tell.
The Big Idea
The Big Idea is an online arts community connecting New Zealand artists, arts workers and organisations. You can create a profile, share your projects, and post opportunities or news to reach others in the sector.
Social media
Social media platforms are powerful tools for storytelling, audience engagement and visibility. Choose the channels that best suit your goals, capacity and audience.
Ideal for community updates, event promotion and sharing photos or videos. If you're not sure how to get started or how to build an audience, download Making the most of Facebook: a guide for community arts organisations, prepared by Arts Access Aotearoa.
Great for visual storytelling and sharing artworks, behind-the-scenes moments and event highlights. Use alt text for images and captions for videos to keep your content accessible.
Useful for professional networking, partnerships and sharing thought leadership or organisational news.
Accessibility tips
- Add image descriptions (alt text) to all visuals.
- Use captions or subtitles for videos.
- Ensure colour contrast meets accessibility standards.
- Write hashtags in CamelCase (e.g. #ArtsForAll) for screen readers.
Small changes like these ensure your promotional content reaches everyone.
Explore our info hub
- Directories (opens in a new tab)
- Discounts and donations
- Funding information (opens in a new tab)
- International examples (opens in a new tab)
- Media and promotion
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- Opportunities (opens in a new tab)
- Research(opens in a new tab)
- Resources
- Recommended links (opens in a new tab)
