The arts during times of uncertainty
Kia ora koutou. I read a message from DeVos Institute of Arts Management at the University of Maryland with deep interest today. You will already be aware through your own reading and contacts of the issues for artists and arts and entertainment organisations in countries most affected by COVID-19. There are interesting comparisons for counterparts in New Zealand, which has a different arts infrastructure but similar issues.
I look for hope on the horizon and how to think smart in a period of uncertainty. So I was heartened by this key point in the message from Michael Kaiser, Chair, and Brett Egan, President.
"Critically, arts organizations must continue to plan for the future, and, in the meantime, work to maintain their visibility, relevance, and service – through online activity, thought leadership, and consistent communication.When we exit this difficult period, it is the organizations that have maintained visibility and go on to produce the most exciting and important art that will benefit from the burst of engagement we expect to see after a period of social distancing. Now is not the time to become overly cautious or timid about art-making and marketing."
You can read the rest of the message online.